Who we Are

Lily Water Design Concepts is an architecture and interior design studio based in Cape Town, South Africa producing turnkey projects globally. Specialising in high-end signature projects, our experience spans hospitality, residential, property development and commercial commissions. 

Lily Water is founded by our Creative Director Nilfah Adams, whose approach in delivering the client’s vision is conceptual, creative and collaborative. Inspired by context, each Lily Water design is personalised. We pride ourselves on unique design with purpose.


What we Do


Private Homes & Villas
Private Retreats


Cafes & Restaurants





Our Services


Our design philosophy is a detailed and personalised process to create architecture that is conceptually sound and globally conscious. We translate people’s rituals and desires into pertinent design concepts. Our initial ideas are further developed into the composition of spaces that define their experience. Our architecture and interior design are intimately interconnected in their nature.


Harmoniously integrated with architectural design, our approach to your interiors is largely inspired by the environment of a place and the story it evokes. Our considered designs add a sensory layer to the architectural concept through colour palettes, texture and materials to express the identity of the space. We offer our clients a full spectrum service encompassing costing, production, sourcing and hands-on installation. The story details are continued through signature features and custom design objects. 


Led by the bespoke nature of our interiors, we design tailor-made furniture and distinct décor elements for all our commissions. From furniture and lighting to fabrics and wallpaper to art and accessories, we conceptualise products that are project-specific with a strong focus on materials and craftsmanship. Where possible we work with local artists and craftspeople to strengthen the links to the storytelling. Every detail speaks to the broader vision for the space.


Our creative direction is a comprehensive vision that forms the foundation for every decision throughout a project from concept to execution, always ensuring the authenticity of the story. Our art direction is research-rich, purpose-driven and site-specific. We identify the golden thread in your story and weave it into the fabric of the project to create a coherent experience. 

Our People

Storytelling is the quintessence of Nilfah Adams. Her design narrative began as a child in her dad’s workshop where she prized tools over toys and observed her father’s craftsmanship of moulding and millwork. This is where she became mesmerised with materials and how things are made, and was in awe of the outcome. This early learning developed her eye for detail, layering and texture which has followed her throughout her 17 years of experience working in different avenues of the industry.

Nilfah began her journey working for leading furniture retail outlets before forging ahead at a custom furniture and interior design boutique which gave her valuable insight into clients’ spaces and their needs. Over this time she was exposed to global tastes and top local and international designers, and visited annual design fairs abroad. Interior design was a natural progression and as a senior designer for the last five years, her experience has spanned high-end residential projects, restaurants and hotels.

Nilfah looks to the environment, history and nature of a place in her research-rich approach to build design concepts with relevance. She has been inspired by the diverse landscapes and cultures of the continent through her extensive work on award-winning luxury safari lodges across Africa, such as Bisate Lodge in Rwanda and Mombo Camp in Botswana. She applies a hands-on approach to every stage of the design process from concept to installations, many of which have been off the beaten track. Passionate about growth and development on the continent, she aims to provide a contemporary and non-stereotypical picture of African design that’s environmentally and socially responsible.

By establishing Lily Water Design Concepts, Nilfah has created a platform for the artistic expression of all her passions and past experience. Lily Water is her vision for the kind of industry she wants to see; one that’s collaborative, inclusive and transparent. Through Lily Water, she further explores a sense of place, wherever a new project may take her.

Work with Us

Wherever in the world you’re located, together we can create extraordinary spaces. Let us tell your story through design.